The blog as a sales channel
Analysis Dealer marketing SEO 10 min read The dealer blog as a sales channel Why most dealers publish content nobody searches for, and how that is changing. RK REFEREL Consulting Analysis · Dealer marketing · July 2026 The average dealer blog in Bulgaria has between 40 and 120 posts and generates less traffic than one […]
The biggest lie in car sales: the problem is not traffic
EP Elena Petkova Dealerships that believe they have a traffic problem often overlook the following data: 43% of online inquiries never receive a real phone call 61,6% are not contacted until 8+ days after the inquiry 60% of buyers make a decision in the first 3 days 14,1% of inquiries never even enter the CRM […]
How AI and automation are entering car sales
Expert article Automotive industry AI and automation 9 min read author: Atanas Kaloferov, technical director Over the last 18 months, artificial intelligence has moved from a conference topic to the daily life of the dealership business. New Cox Automotive data for 2026 shows a picture in which AI is no longer a question of “sooner […]
The Art of Finding a Customer Online and Activating Them: What Works in 2026
Digital Marketing ⏱ 5 minutes read Author: Ned Nedialkov Managing Partner, REFEREL Consulting · 25+ years of international experience in digitalizing processes in the automotive industry Finding a customer online is no longer a question of more advertising. Under 2% of internet users convert into real inquiries. Lead activation is where deals are won or […]