About REFEREL Consulting - a leader in BDC solutions and AI strategies
Who are we
REFEREL Consulting is an international B2B consulting company specializing in sales optimization (BDC) and AI-driven strategies for the automotive industry and real estate.
We work with companies that are not just looking for more inquiries, but for better conversion, higher efficiency, and predictable business results.
We approach business as an integrated system. For us, marketing, sales, and customer service are interconnected processes that must be structured, measured, and managed as a unified system. This is where we create real, measurable value for our partners.
Our Mission
To support companies in building and managing stable business systems that create clarity, control, and sustainable growth. To help them improve their performance and grow with a strong focus on attracting, developing, and retaining high-quality people.
Our Vision
To be a long-term strategic partner for companies seeking sustainable growth in a dynamic business environment. We drive change rather than being driven by it, applying a systematic approach, adaptability, and clear process management.
Our Values
Ethics come first. We operate with professionalism, transparency, and responsibility in every business interaction. Creating an inspiring and motivating environment is a priority for every member of our team. Continuous improvement is the key to our sustainable development.
Team & Expertise
We are a team of practitioners with extensive experience in building, managing, and optimizing business processes. We work with companies across multiple industries, applying a systematic, data-driven approach based on clearly defined structures and real operational logic.
Strategic Consulting
Operational Performance
Data-Driven Solutions
Nedialko Nedialkov
Experienced business leader with over 25 years of professional experience. Has held senior management positions at LITHIA Inc., BMW/MINI, and Mercedes-Benz across the U.S. and Europe, with strong expertise in sales, finance, operations, and strategic marketing.
Ivaylo Antov
Co-founder and managing partner with international experience in process and operations management in Bulgaria, Europe and the United States, including regional leadership roles in ZAHORANSKY AG - industrial company.
Alexandra Ganeva
Responsible for financial management, control and planning at REFEREL Consulting, supporting executive decisions through reporting and financial analysis. Over 20 years of banking experience, including branch management.
Radka Popova
Sales leader with 15+ years of experience in direct sales, training and managing commercial teams. Background includes launching and scaling call centers, building training programs and strengthening sales performance.
Evgeni Popov
14+ years of experience in sales and call center management. Specialized in Lead Management, CRM implementation and optimizing sales processes for measurable results across automotive, telecom and real estate.
Atanas Kaloferov
Over 15 years of experience in business process management, IT solutions, services and digital transformation. His technical focus includes AI automation, CRM and workflow systems.
Nikolay Abadzhiev
Leads B2B sales and partner network development with a focus on sustainable growth. Experienced in strategic sales management, market expansion and improving commercial effectiveness.
Elena Petkova
Focused on creating, structuring and optimizing content with clarity and consistency, supporting expert-level positioning across digital platforms.
Antoaneta Milkova
Responsible for recruitment, development and retention, as well as establishing clear HR processes and policies, with a focus on culture and sustainable team growth.
Liliya Tsoleva
Plans and executes marketing activities, adapts content and supports communication channels, focusing on brand consistency, visibility and business outcomes.
Mariya Georgieva
Manages customer inquiries and coordination with sales teams, maintaining high-quality communication with a strong focus on lead conversion and consistent customer experience.
Magdalena Milkova
Handles direct customer communication, surveys and telemarketing campaigns, lead qualification and CRM workflows. Supports scheduling, KPI tracking and campaign optimization through real-call feedback.
Malina Sherifova
Responsible for customer communication, lead processing and qualification, CRM work and appointment setting, following established processes and KPIs for consistent service quality.
Niko Dachev
Supports customer communication, surveys and telemarketing activities, lead qualification and CRM workflows, ensuring consistent communication and reliable customer service.
Simona Stanoeva
Supports customer communication, surveys and telemarketing activities, lead qualification and CRM workflows, ensuring consistent communication and reliable customer service.
