Difference Between a BDC Agent and a Showroom Salesperson: Why the Roles Must Be Separated?
In many businesses (including automotive dealerships), the same role is often expected to act as both a BDC agent and a showroom sales consultant. The result is usually predictable: missed inquiries, process chaos, and lower conversion rates—despite significant marketing budgets. REFEREL insight: If one person is responsible both for handling inquiries and closing deals on-site, […]
What is a BDC in Car Sales?
The Business Development Center (BDC) is a specialized department within a car dealership that focuses on attracting and retaining customers — both for sales and aftersales services. BDC agents play a key role: they handle inbound and outbound calls, maintain active communication with potential clients, and ensure a continuous flow of new sales opportunities. The […]