REFEREL Consulting is promoting its new project – Atara.bg, an innovative online platform focused on the automotive sector in Bulgaria.
The project is carried out by ATARA Consult, part of the REFEREL group, and aims to support car dealers, authorized dealerships, and service companies through digital solutions, marketing services, and business consulting.
A New Approach to the Automotive Market
Atara.bg combines the expertise of the consulting team with digital marketing technologies.
The platform provides opportunities for advertising offers, promotional campaigns, and marketing events for automotive dealers.
It also helps optimize customer communication and improves the online presence of traders.
“With Atara.bg, we want to give automotive companies a tool that brings them closer to modern market expectations — better visibility, higher efficiency, and more targeted customer reach,” commented the team at Referel Consulting.
Synergy Between Expertise and Technology
The project is a natural continuation of REFEREL Consulting’s activities in business consulting and process optimization within the automotive sector.
Through Atara.bg, the company builds on its expertise by offering a complete digital ecosystem – from marketing analysis and BDC (Business Development Center) solutions to event campaigns and outsourcing services.
Supporting the Growth of Automotive Dealerships
Atara.bg helps showrooms and used-car dealers develop a sustainable business.
The platform combines advertising tools, consulting expertise, and technological solutions that help dealers build stronger relationships with their customers.
It is already working with its first partners in the sector, who are using the system for promotions, campaigns, and marketing activities.
It is already partnering with its first clients in the automotive sector, who are using the platform to promote special offers, campaigns, and marketing activities.
Setting a New Standard in Automotive Marketing
The project aims to introduce a new standard in online communication between automotive companies and their customers.
Atara.bg is designed as a flexible, accessible, and effective tool suitable for both small dealerships and large dealer networks.
“We believe that the combination of our consulting expertise and the digital power of Atara.bg will help automotive companies in Bulgaria adapt to the new market reality and stay closer to their customers,” added the team at Referel Consulting.